Big data, the metaverse and sustainable mobility central themes of the XXII ACAVE Forum on the future of tourism

The Economist Santiago Niño Becerra will start the day with a first session entitled "The challenges of the tourism industry in the face of the global economic situation", in which the economic situation facing the sector will be analyzed.

This year the Forum changes location and will be held on September 29 at the Pedralbes Palace in Barcelona.

September 5, 2022.- The XXII ACAVE Forum, which will take place on September 29 at the Palau de Pedralbes in Barcelona, ​​will this year debate the future and transformation of tourism and the need to advance in sustainability and technological innovation , key factors to promote socially responsible tourism adapted to the new demands of travellers.

In this edition, the Forum recovers the exclusively face-to-face pre-pandemic format and is expected to have more than 200 attendees including travel agents and professionals in the tourism sector. The Forum is open to both ACAVE members and non-members, and you can consult the full program, as well as register through the following link:

Jordi Martí, president of ACAVE, will be in charge of welcoming a conference that will be moderated and conducted by the journalist Cristina Riba.

The Forum will start with a first session in which the economist Santiago Niño Becerra will analyze the challenges and perspectives of the tourism industry in the face of the changing world economic situation.

The second session will focus on sustainable mobility for the evolution of tourism and sustainable destinations, counting for this analysis and debate with a panel made up of Teresa Parejo, Director of Sustainability of IBERIA, L.A.E.; Marino Santopinto, director of Health, Quality and Environment of IRYO; and Marta Doménech, General Director of Tourism of the Generalitat de Catalunya.

The third session will analyze the opportunities offered by Big Data for tourism management, facilitating in turn a more sustainable tourism. The participants will be Almudena Maillo, head of the Delegated Area of ​​Tourism of the Madrid City Council; Xavier Marcé, Councilor for Tourism and Creative Industries of the Barcelona City Council; and Santi Camps, founder and CEO of MABRIAN.

The fourth session will also focus on the technological field to explore the Metaverse and the opportunities it offers to become a new world for the tourism industry. The session will be led by Roberto Romero Pérez, Accenture Song Metaverse Continuum Creative Technologist.

The closing of the day will be in charge of the Conseller d'Empresa y Treball de la Generalitat de Catalunya, Roger Torrent.

Jordi Martí considers “that the return to the exclusively face-to-face format of the ACAVe forum is one more sign of a return to normality. In this new ACAVe Forum we will discuss aspects that have been accelerated by the pandemic and that represent a transformation of tourism. The sustainability of mobility is essential for the sustainability of the tourism industry and destinations, while it is very important to manage destinations taking advantage of technological advances for data knowledge.” The President of ACAVe also highlights that "the Metaverse is a new opportunity for the growth and development of tourism companies in a new environment and we hope that at the ACAVe Forum we can give the main keys to betting on this new world".

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